We are living in a time where people are looking more and more for employment that gives them purpose and reflects their values. Working for companies that share similar values and ethics is of growing importance to many job seekers. Corporate philanthropy is a growing desire for potential employees. This is one of the reasons, companies are aligning with causes and nonprofits diligently working to better people, the planet and many other social causes. Supporting companies that are committed to giving back a percentage of profits, volunteer work, and resources can greatly impact the planet.
Corporate Philanthropy 101:
Corporate philanthropy is the act of a corporation or business promoting the welfare of others, generally through charitable donations of funds or time. Leading companies are finding ways to use charitable efforts to connect employees to their work and ultimately drive a more productive, engaged workforce. When businesses give back to the community and causes they feel aligned with, the causes receive funding, resources and man hours that may otherwise go unsupported. Individuals that work for businesses that promote philanthropy report a higher moral in the workplace, and feel they are part of a community with a bigger cause.
- The goal of corporate philanthropy is to help people in an organization’s community and support important causes.
- Among 357,000 people surveyed for the Research behind the Best Workplaces list, those who had a positive experience of giving back at work were four times more likely to say their teams were willing to give extra to get the job done.
- Americans donated 410.02 billion dollars in 2017. This reflects a 5.2% increase from 2016.
- Corporate giving in 2017 increased to 20.77 billon, which reflects an 8% increase from 2016.
- In India, the law states that businesses with annual revenues of $150+ million must give away 2% of their net profits to charity.
- According to a Nielsen study, 55% of online consumers stated that they would pay more for products and services from companies that are committed to positive social and environmental impact.
- There are more than 1.5 million charitable organizations in the United States.
How can I make an impact:
Action 1: Global Goodness
- Get out there and donate. Whether it’s through volunteering, sharing your resources, or donating money, finding a cause you are passionate to give to is the easiest way to make an impact.
Action 2: Planet Protector
- All of Action 1
- Do your research. Which companies do your regularly support with your dollar? Are they working toward the betterment of people and the planet? If not, research companies that have higher social responsibility standards.
Action 3: Earth Angel
- All of Action 1 & 2
- Make it a requirement. Ask the businesses you work for, or if you own your own business, make it a priority to give back in some way.
- Time is of the essence. Giving time through volunteering is not only good for the people receiving the assistance, it is good for the upliftment of your spirit and connects you to the greater good of all.
- Spread Love. Spread Light.